Limit Rush to a basic level Package...But make it Free.
Adobe would make so much more money if this was used as a free lead in version of premiere. Plenty of people are scared of adobe premiere so they stay on iMovie and then go to final cut. Bring in customers with this and lead them into Premiere when they develop their editing skills. At least make it Rival IMovie! There are simply too many free programs out there that do way more. Otherwise, great format! it looks great. This could be used as a great way to get customers.