The pricing model doesn't work for me
I"m a home user. I take a lot of pictures and a little bit of video. Spending $120/year is much too expensive for Rush. It looks interesting and I've used the free trial once. but it's not that much more compelling than iMovie.
If it cost a lot less I'd spend the money. But at $120/year it's not worth it to me. At $50/year I think I'd buy.