Make it cheaper.
Simply too expensive. LumaTouch may have a more cluttered UI (but with far greater capacity for video, audio and graphics creation and manipulation) but for the vast majority of users it’s an easy choice. Three months of Adobe or a lifetime of LumaTouch. I’m sure there’ll be a flurry of downloads with the release now public but I’d love to see how many people use it beyond the first week of use. You really need to look at your pricing structure and understand the people who you’re aiming at - many of whom are not making huge incomes from their projects. On the positive side of things I do think both Apple and LumaFusion will ‘up their game’ in terms of iMovie and LumaTouch and we’ll see more completion in UI and features - so, for that, we’re all grateful!